Our Favorite Bridal Looks from 2025

At Updos For I Dos, we had the honor of working hundreds of weddings this year, and if 2025 taught us anything, it’s that brides are confidently embracing looks that feel effortless, elevated, and authentically them. From barely-there makeup to statement buns that stole the spotlight, this year’s bridal beauty trends blended timeless romance with modern cool-girl energy!

Whether you’re planning your wedding now or just starting to save inspiration, here are our favorite bridal hair and makeup looks from 2025, straight from our team of professional bridal hair and makeup artists.

Natural Makeup That Still Feels Bridal

Natural makeup continued to dominate in 2025, but let’s be clear: natural doesn’t mean boring! Brides wanted skin that looked like skin, softly defined eyes, and lips that felt kissable, not overdone.

We saw a huge shift toward:

Lightweight, breathable foundations

Soft contouring that enhances bone structure without harsh lines

Neutral eyeshadows with subtle depth

Cream blushes and bronzers for a seamless finish

This style photographed beautifully in every setting, from outdoor coastal ceremonies to candlelit ballroom receptions. Brides loved that their makeup felt comfortable all day and still looked like them, just a little more polished!

This trend had brides constantly searching for natural bridal makeup inspiration, soft wedding makeup looks, and wedding makeup that doesn’t feel heavy, and 2025 glam delivered across the board! 

Glowing Skin: The Real Star

If there was one non-negotiable this year, it was glow! Not glittery. Not oily. Just that healthy, radiant, lit-from-within skin that makes everyone ask, “What’s your skincare routine?”

Glowing bridal skin in 2025 was all about:

Thoughtful skin prep

Strategic highlight placement

Cream-based products layered for longevity

A satin (not matte, not shiny) finish

We worked closely with brides to tailor their glow level, because glow should enhance your features, not overpower them! The result? Complexions that looked incredible in real life and on camera, from first look to final dance.

This trend pairs perfectly with natural bridal makeup and continues to be one of the most requested looks among modern brides!

The Mid-to-High Tousled Bun (Yes, the Pamela Anderson Bun)

Without question, the mid-to-high tousled bun was hands down the hairstyle of 2025! Often described as “Pamela Anderson-inspired,” this look struck the perfect balance between undone and intentional.

Why brides (and we!) loved it:

Volume in all the right places

Soft pieces that frame any face naturally

A lifted silhouette that flatters almost everyone

Effortless elegance with a fashion-forward edge

This bun worked beautifully with veils, statement earrings, and strapless or minimalist gowns. It felt sexy without trying too hard, and timeless without being traditional!

If you searched for modern bridal updos, messy bridal buns, or Pamela Anderson bridal hair, you weren’t alone. This look was everywhere, and for good reason!

Soft Hollywood Waves: Forever A Staple

While updos had their moment, soft, romantic waves were the most popular down style we saw all year. Think classic Hollywood waves, but lighter, touchable, and more modern!

This look featured:

Smooth, polished waves with movement

Subtle volume at the root

A soft side or middle part

Hair that felt glamorous but not stiff

Brides choosing waves often paired them with minimal makeup and glowing skin, creating a look that felt romantic, confident, and undeniably bridal! This style was especially popular for formal weddings, black-tie celebrations, and brides wanting a timeless aesthetic that will age beautifully in photos.

What 2025 Bridal Beauty Taught Us

This year reaffirmed what we’ve always believed at Updos For I Dos: the best bridal looks are the ones that feel like you. Trends mattered, but comfort, confidence, and personalization mattered more!

Brides in 2025 wanted:

Makeup that enhanced, not masked

Hairstyles that moved naturally

Looks that felt elevated but effortless

Beauty that lasted all day without feeling heavy

As we head into this next season (AKA engagement season!) we’re so excited to see these trends evolve, but one thing is certain: soft glam, glowing skin, and intentional texture are here to stay!

If you’re planning your wedding and looking for expert bridal hair and makeup artists who understand both trends and timeless beauty, we’d love to be part of your day. Follow this link here to secure your dream glam team today! 

Cover Photo Credit: Erica Lynn Studios